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| Creative
Type |
Comments |
| GIF |
|
| HTML
Scripts |
Requires
re-tooling prior to insertion. |
| Java
Applets |
First
scene must be text only. |
| Java
Scripts |
Requires
retooling prior to insertion. |
| Shockwave |
See
Below (2). |
Ad
Redirects
Enliven |
|
| Real
Audio |
Redirected
to a Real Audio Server. |
| Interstitials |
Pop-up
HTML only. |
|
(1)
Limit file size to 12K. Non-GIF creative requires 3-5 business
days prior to campaign launch for re-tooling.
(2) Creative must read the browser to determine if the
Shockwave plug-in is present. If plug-in is not present, the
creative must default to a browser-supported creative format.
This requires a back-up GIF image to be supplied. 3-5 business
day lead time required. |
|
Supported Banner Sizes
- 468 x 60
pixels
- 88
x 31 pixels (button)
Traffic Procedures
- All finished materials are due a minimum of two (2) business
days prior to the scheduled campaign. All non-GIF creative
requires three to five (3-5) business days
preparation/re-tooling time.
- Web site clients reserve the right to approve creative
scheduled for their property.
- Email creative files to your Account Executive with:
- start
date/end date
- creative
name
- alternate
text
- agency/advertiser
contact information
Reports
Each advertiser will be provided a URL and password to
access reports of how their advertising campaigns are going (impressions, clicks,
clickthrough percentages, etc).
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