At MDAdvice.com, advanced targeting capabilities are available so that your ads reach the people you want them to. Targeted ads are more likely to match the interests of the viewer, and are, therefore, more effective. Your ads get results and click through rates improve. You can target campaigns using a wide range of criteria. Below are methods of targeting available on MDAdvice.com.

Site Material

By Content Area / Sub-Content Area
Advertisers can target depending on a particular topic (e.g. AIDS, Cancer, etc.) throughout our site. In addition, advertisers can specifically sponsor an area of our site, e.g., Health Library, Drug Information, Ask A Doctor, Health Center, Search Keywords, Medical News, Community, etc. They can also target to various sub-content areas of our site, e.g., Specific Health Topics, Specific Condition Centers, Specific Wellness Centers, Specific Health Library Sections, Children's Health, Women's Health, Men's Health, Senior Health, etc. 

Filters

By Operating System (OS)
Advertisers can choose to target visitors who use a specific operating system, e.g., Windows 3.1, Windows 95, Windows NT, Macintosh, Macintosh PowerPC, NEXT, OS/2, or UNIX.

By Web Browser (Agent)
Advertisers can choose to target visitors who use a specific web browser (e.g., Netscape Navigator, Microsoft Internet Explorer, AOL Browser, Lotus Notes, IBM WebExplorer, or Spry Mosaic) and browser version. This is particularly useful if the advertiser is using enhanced creative compatible with only certain browser types.

By Service Provider
Advertisers have the ability to target by Internet Service Providers (ISPs) such as Mindspring and Online Service Providers (OSPs) such as AOL.

By Domain Type
Advertisers can target by domain type, which can be helpful for advertisers trying to reach certain audiences such as students or government employees. Currently, advertisers can choose from .com (commercial businesses), .gov (government agencies), .edu (educational institutions such as universities and schools), .org (organizations), .net (network providers), and .mil (military installations). You can also target specific domains.

By Time/Day
Advertisers can choose to target their ads so that they run at specific hours and/or specific day(s) of the week.

By Location
Advertisers can target by geography, allowing their ads to be shown to visitors of a certain region, state, or country, and/or to exclude users from certain areas. Targeting is available by country and area code.

Custom Plans are also available.